Privacy Policy

At Case Study Pro, we help businesses create professional AI-generated case studies and social media assets. This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Who This Policy Applies To

This policy covers:

• Website visitors
• Prospective and current customers
• Authorized users of our platform

It does not cover personal data about your own customers that you include in case studies. In that case, you are the data controller, and we act as a processor on your behalf.

2. What We Collect and Why

a. Identity & Access

We collect your name, email, company, and password when you sign up. This allows us to:

• Set up and manage your account
• Send product updates and transactional communications
• Offer customer support

Legal basis: Contractual necessity, Legitimate interest

b. Brand & Case Study Data

We collect information you provide about your brand, including:

• Brand name, website URL, and industry
• Brand voice and tone preferences
• Customer success stories and metrics you provide
• Generated case study content

This data is used to generate personalized case studies and maintain your content library.

Legal basis: Contractual necessity, Legitimate interest

c. Usage Data

We collect data on how you use the platform to:

• Improve performance and usability
• Provide relevant recommendations
• Detect anomalies or abuse

Legal basis: Legitimate interest

d. Billing Information

If you purchase a plan, we collect your billing details (name, address, VAT number) and payment method via Stripe. We do not store any payment card details.

Legal basis: Contractual necessity, Legal obligation

e. Website Analytics & Cookies

We use cookies and third-party tools (like Google Analytics) to:

• Understand visitor behavior
• Improve our website and product
• Measure advertising effectiveness

Visitors from the EU/EEA will be shown a cookie consent banner to manage preferences in accordance with the ePrivacy Directive and GDPR.

You can also manage cookies via your browser settings.

Legal basis: Consent

f. Communication

If you contact us or respond to a survey, we retain your message and contact info to:

• Assist you
• Improve our services

Legal basis: Legitimate interest, Consent

3. How We Use Your Information

We use your information to:

• Provide and maintain Case Study Pro services
• Generate AI-powered case studies and social media assets
• Communicate with you
• Improve our platform
• Comply with legal obligations

We may use aggregated and anonymized data for internal research, benchmarking, or statistics.

4. Data Sharing

We do not sell your personal data.

We may share your data with:

• Subprocessors (e.g., Stripe, Firebase, OpenAI) under strict confidentiality agreements
• Your authorized integrations if you connect third-party services
• Public authorities, if legally required (e.g., court order, subpoena)

No Case Study Pro employee accesses your account data unless necessary for support or with your explicit permission.

5. Data Retention

• Your account data is retained as long as your subscription is active
• Deleted accounts are fully purged within 90 days
• Certain data (e.g., billing records) may be retained longer to comply with legal obligations

6. International Transfers

Case Study Pro is operated from Portugal.

If you are in the EU/UK, your data may be transferred to third-party processors in the United States or other countries. In such cases, we implement Standard Contractual Clauses or equivalent safeguards to ensure adequate protection of your data.

7. Your Rights under GDPR and CCPA

You have the right to:

• Access your personal data
• Correct inaccurate or outdated data
• Request deletion of your data
• Restrict or object to certain processing
• Export your data (portability)
• Withdraw consent at any time
• File a complaint with a data protection authority

To exercise any of these rights, email us at hello@casestudypro.com. We may ask for verification of your identity.

8. California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), you may request:

• A copy of the personal information we hold about you
• Correction or deletion of your personal data
• Information about data collection and sharing practices

We do not sell or share personal data as defined by CCPA. We do not discriminate against users exercising their rights.

9. Security & Breach Notification

We implement industry-standard security practices, including:

• Encryption in transit and at rest
• Firewalls and access controls
• Monitoring and anomaly detection

However, no system is 100% secure. You are responsible for safeguarding your login credentials.

In the event of a data breach, we will notify affected users without undue delay in compliance with applicable law.

10. Changes to This Policy

We may update this Privacy Policy from time to time. If we make significant changes, we will notify you via email or in-app notification.

The date of the last update is always shown at the bottom of this page.

11. Contact

Case Study Pro is operated from Lisbon, Portugal.

Email: hello@casestudypro.com

Last updated: January 26, 2026